And now… introducing Khadi footwear

• The Khadi footwear price ranges from ₹ 1100 to ₹ 3300 per pair
• To begin with, the footwear have been launched in 15 designs for ladies and 10 designs for men
• The size of Indian footwear industry is approx ₹ 50,000 crore which includes exports worth nearly ₹18,000 crore

New Delhi, Oct 21: Union Minister for MSME, Nitin Gadkari today launched India’s first-ever high quality Khadi Fabric Footwear, designed by Khadi and Village Industries Commission (KVIC) through Video Conference.

These footwear are made of Khadi fabric like Silk, Cotton and Wool. Gadkari also launched the online sale of Khadi footwear through KVIC’s e-portal www.khadiindia.gov.in.

15 designs for ladies and 10 designs for men:
To begin with, the footwear have been launched in 15 designs for ladies and 10 designs for men. Exquisite Khadi products like Patola Silk of Gujarat, Banarasi Silk, Madhubani-printed Silk of Bihar, Khadi Denim, Tussar Silk, Matka – Katia Silk, a variety of Cotton fabric, Tweed Wool and Khadi Poly Vastra have been used to make these footwear unique and trendy.

Price:

Available in a wide range of designs, colors and prints, these footwear have been designed to suit clothing for all purposes – formal, casual and festive occasions. The Khadi footwear price ranges from ₹ 1100 to ₹ 3300 per pair.

“Khadi footwear is a unique product. International quality and use of fine fabric like Patola Silk, Banarasi Silk, Cotton, Denim would attract the youngsters who can purchase it online. These footwear are cost-effective,” Gadkari said while urging the KVIC to develop alternatives to leather accessories like ladies’ handbags, purses, wallet in handcrafted Khadi fabric that has a huge potential in foreign markets.
“By developing and marketing such products overseas, Khadi India can capture a market worth Rs 5000 crore,” the Minister said.

“The idea behind launching Khadi Fabric Footwear was to tap the international market where a large section of international consumers are increasingly going vegan and hence, Khadi will become a preferred choice of this segment,” KVIC Chairman Vinai Kumar Saxena said.

The size of Indian footwear industry is approx ₹ 50,000 crore which includes exports worth nearly ₹18,000 crore.

“Our initial target is to capture at least 2% of this Industry that is estimated to be around Rs 1000 crore,” he said.

Earlier, KVIC had successfully launched its first-ever Khadi wrist watch in association with Titan which has been a trend-setter.