Amazon India to commence Electronic Devices Manufacturing in the country
- Announcement Comes After Union Minister Ravi Shankar Prasad Holds Virtual Interaction with Amazon India Head Amit Agarwal
- Minister suggests Amazon India to Take Products Made by Indian artisans and Ayurvedic Products to Global Markets Through eCommerce Platform
New Delhi, Feb 16, 2021: Amazon India has announced to start manufacturing of electronics products from India.
The announcement was made after Union Minister for Electronics & Information Technology, Ravi Shankar Prasad held a virtual meeting with Amazon’s Global Senior Vice President and Country Head for India Amit Agarwal.
Range of issues related to digital sector were discussed during this meeting.
To begin with, Amazon is going to start manufacturing of Amazon Fire TV stick from India.
Amazon will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai and start production later this year.
The device manufacturing program will be able to produce hundreds of thousands of Fire TV Stick devices every year, catering to the demands of customers in India. Amazon will continuously evaluate scaling capacity to additional marketplaces/cities depending on the domestic demand.
India has taken several key steps to encourage electronics manufacturing in India. The Production Linked Manufacturing (PLI) for Large Scale Electronics Manufacturing has emerged as a major success with many international companies commencing production of electronics goods from India. Entry of Amazon in this sector adds to the success story of electronics manufacturing in India.
IT Minister wrote on Koo- “Under the leadership of PM Narendra Modi, electronics manufacturing in India has recently attracted some of the biggest investments from global giants. Happy to share Amazon India is the latest to join this success story of India.”
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Prasad asked Amazon India to help in taking products made by India’s artisans and Ayurvedic products to global markets through eCommerce Platform.
He said, “Amazon is a global company but Amazon India must evolve as a truly India company deeply connected with Indian business community and culture.”