Tribes India brings more of Nature’s Bounty with inclusion of 100 new forest fresh organic products

New Delhi, Oct 26: The Tribal Cooperative Marketing Development Federation of India (TRIFED) has included 100 new Forest Fresh Organic Products in its range of Tribes India products to bring more of nature’s bounty.

TRIFED was set up by the government under the Ministry of Tribal Affairs in 1987.
Forest Fresh Naturals and Organics, a new range of tribal produce and products, was unveiled by Pravir Krishna, Managing Director, TRIFED virtually today.

On a weekly basis, 100 new products / produce will be launched and included in the Tribes India catalogue. The first set of 100 products were launched online today. These and the subsequently included produce/ products will be available in 125 Tribes India outlets, Tribes India mobile vans and also on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers.

As its part of its sustained initiatives to help sustain incomes and livelihoods of tribal artisans and forest dwellers, newer products and natural produce have been sourced from tribals across the country.

Products launched today include

• Golden green and red apples from Kinnaur, Himachal Pradesh
• Baskets and boxes made from Munj grass from Uttarakhand
• Seeded Tamarind, cloves, eucalyptus oil, coffee powder from the Nilgiri tribes in Tamil Nadu
• Tribes India branded masks made by the Meena tribes of Rajasthan
• Varieties of organic, immunity booster Churan and Kadha from the Gond, Bhil tribes of Madhya Pradesh
• Mahua bamboo candles made by the Bhilala tribes from Shivganga, Jhabua of Madhya Pradesh
• Organic, immunity boosting powders such as Giloy powder, jamun powder; a range of pulses and khichdi mixes from Maharashtra and Gujarat.
• From the North- east, products being included are different kinds of pickles (jackfruit, olive), juices (bel), and joha and red rice.

In addition to these, certain products that have been processed, packaged under the Van Dhan tribal start-ups, a component of the MSP scheme which has emerged as a source of employment generation for tribal gatherers and forest dwellers and the home-bound tribal artisans, have also been included.

Keeping in line with the clarion call of ‘Atmanirbhar Abhiyan’, TRIFED has also launched an exclusive e-marketplace for tribal producers – forest dwellers and artisans, to facilitate the purchase of MFPs, handicrafts and handlooms online.
The Tribes India E-Mart platform (market.tribesindia.com) is an omni-channel facility for tribals to sell their goods to a large national and international audience in an e-marketplace through their own e-shop. TRIFED is in the process of onboarding approximately 5 lakh tribal producers across the country and sourcing their natural produce and handcrafted goods.